An American Truck Simulator DLC is currently Steam’s top-seller, outselling Cyberpunk 2077 and Borderlands 3 preorders. Some are surprised at the news, especially as during this hectic time of year at E3, both games have been getting great publicity, to say nothing of the way the crowd went bananas to see Keanu Reeves show up to talk about Cyberpunk 2077.
The marketing machines of each publisher have surely been spending a small fortune to ensure that everyone is well aware of their upcoming titles and where to buy them. And yet, the American Truck Simulator DLC has surpassed them both. Some are surprised, but anyone who is deep into the game knows that this reaction is about par for the course from its player base.
Both American Truck Simulator and Euro Truck Simulator 2, along with a number of other similar games in the vehicle simulation genre, have a deep and loyal following. For the sake of simplicity, we are going to group both games into Truck Simulator because they are essentially the same game, made by the same developer, just set in different continents.
It might seem a little strange that simulating the driving of large delivery trucks on highways across vast distances to be any form of competition against the other big upcoming titles. Yet, Truck Simulator has a long history with their players, and more importantly, the developers do right by their players, every time.
Consider for a moment that Borderlands 2, an outstanding game with great DLC, has a little over 95,000 reviews on Steam, giving it an average of "Overwhelmingly Positive" reviews. Now, consider that Eurotruck Simulator 2 has 132,000 reviews with the same rating. Despite being released in 2012, both Truck Simulator games have ongoing DLC in the works, which is usually the addition of new geographical regions to explore. If you are surprised to learn about how popular the Truck Simulator game, perhaps its time to widen your gaming horizons.
Oh, and check out the lengths that some players go to play the game.
There is another reason that preorders may have been low. For far too long now, we have seen developers and publishers overdeliver on their promises to consumers about what their game will be, and then follow up by woefully underdelivering. Fallout 76, Anthem, Star Wars Battlefront II, these are all prime examples to avoid preorders.
Our only power as consumers lies in our dollar, and preorders give that power away. Paying full price for the promise of a concept, and time and time again seeing those concepts twisted to some unrecognizable perversion of its original vision has, unfortunately, become the norm.
Developers Gearbox for Borderlands and CD Projekt Red of The Witcher series (who are developing Cyberpunk 2077) make great games, but perhaps consumers have finally hit the point where they see a beautiful trailer, take in all the hype, but to the preorder, they sigh and collectively say: "No, I don't think I will."