It’s time for another E3 2021 metric 'cause everyone loves big fancy numbers. According to analysts, Microsoft’s Xbox and Bethesda show has become the most discussed on social media, while Among Us topped conversations about games, leaving its competitors far behind.
To find out more about people’s interest in E3's 2021 program, Wccftech reached out to Synthesio, the Ipsos Company dedicated to social media intelligence analysis. The report suggests the most debated show this year was the Xbox conference, held on June 13. The showcase scored around 1.1 million mentions on social channels across the web.
Second place goes to Nintendo, which received 739,000 mentions. The last one that made it into the top three was the Ubisoft Forward showcase with 231,000 references. As you can see, this E3 is hardly equal in terms of fan discussions, and that probably has something to do with Sony’s absence during the event for the second time in a row.
Things get even more interesting when the conversation moves to the games showcased and announced at E3. While Elden Ring, Battlefield 2042, and Avatar: Frontiers of Pandora proved to be the most-watched premieres out there, that’s not what people talked about the most. Unexpectedly, Among Us topped the conversation with over 253,000 mentions — that’s 80,000 more than BF 2042 generated. Among Us is set to get even more chaotic with 15 player lobbies on the way, so it seems people care less about fancy graphics and more about simple, pure fun.
Another surprising title is Chaos Stranger of Paradise: Final Fantasy Origin. The game received a PS5-playable demo with mixed success, which could have boosted the social mentions. All in all, Stranger of Paradise got 216,000 references. Or maybe those were just the memes.
The complete list also includes Battlefield 2042, Forza Horizon 5, Halo Infinite, Rainbow Six: Extraction, Elden Ring, and Starfield, each gathering more than 100,000 mentions.
With all this overwhelming success, developers at InnerSloth felt burnt out, as their lives changed dramatically. The creators weren’t able to see friends and family for a long time and were very tired from working.