Call of Duty: Black Ops IIII has made over $500 million in its first three days of sales, according to Activision.
You know you’ve got a hit on your hands when you earn over half a billion dollars in your first weekend of sales. That probably already paid back Activision’s development costs for Call of Duty: Black Ops III (and then some), so every sold copy from now on is just pure profit.
In an official release from Activision, the Call of Duty developer touted first 3-day sales as being over $500 million. Not only that, but the company also reported smashed records for concurrent players on release day, new records for digital downloads, and more people spending what precious little time they have playing Call of Duty than ever before.
Activision didn’t give us specific numbers, but they did say that Black Ops IIII has set a new record for total combined players across all platforms (that being PC, Xbox One, and PlayStation 4). It also set a new franchise record for average number of hours per player as well as total number of hours played--which means that basically everyone sat down and played Call of Duty all night long right after release.
Black Ops IIII also beat out last year’s big Call of Duty releases, Call of Duty: WWII, as well as Black Ops III.
This is the first Call of Duty game to be released on Blizzard’s Battle.net app, which has allowed it to double the number of players on PC. Activision is also embracing Twitch as a streaming platform, reporting that Black Ops IIII had the highest viewership in franchise history over its opening weekend.
Digital sales also played a big part of Black Ops IIII’s success. The game broke a PlayStation record for most downloads on the PlayStation Store, while it also broke day one digital sales record for the franchise on Xbox One.
With the Holiday Season just around the corner, expect more people to pick up Black Ops IIII as gifts to push those numbers even higher. We might even see this game top $1 billion in sales before the end of the year.