The new Call of Duty League kicked off last Friday, and the League released a sneaker collection to commemorate the event. The season opener was at the Armoury in Minneapolis and featured the 12 Call of Duty franchises battling it out for the combined $6 million pool.

The sneakers were made in a collaboration with artist and shoe designer "Kickstradomis" and come in a combination of black and white colors to match the league's color scheme. Each pair has miniaturized versions of the CDL log on the sides and front. They also have the words "EST. 2020" on the logo, a nod to the league's year of establishment. Lastly, the heel has the words "Call of Duty League" with the three-pillar logo. The first line of the logo represents the fans, the second represents amateur players, and the third represents the professionals.

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According to Dexerto, Kickstradomis talked about the project in a video, saying, "The colors of the league are black, white, and gray, keeping it monochromatic. So, it's really cool to be able to use these colors and still make something pop. The Call of Duty logo has three pillars, and they all represent something different. So, in this custom that I'm doing, I'm going to do justice to those three pillars."

As part of the collaboration, Kickstradomis also created a single pair for Johanna Faries, the CDL commissioner with the words "COMMISSIONER" on the side. This pair also features a unique black and white colorway different from the other shoes in the collection.

One lucky fan got to win a pair of these custom Air Force 1's by entering the sweepstakes competition that ended on January 23. Unfortunately, the shoes aren't available to the public, despite the positive feedback.

This isn't the first time Call of Duty has teamed up to create a custom sneaker design. Last year they collaborated with Adidas to make the limited-edition Call of Duty x Adidas Ozweego "Kingslayer." The shoe was released to mark the launch of Call of Duty: Modern Warfare and production was limited to just 300 pairs.

As gaming continues to grow as a professional sport, corporations are scrambling to get a slice of the esports pie. Getting sponsorship is a great way to increase revenue for both sides and increase brand exposure. However, there's a fine line between exposure and shameless cash grabs. For some people, having the latest Call of Duty sneakers is a way to up their street cred, but for others, it's just another money-making gimmick.

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Source: Dexerto