Gamers who were disappointed after learning that they would have to put up with in-game ads on Street Fighter V can breathe easy.
Capcom made a daring move by announcing that users of the game would be seeing 'sponsored content' displayed earlier this month but hasn't wasted any time removing them after likely receiving negative feedback.
The intrusive ads, albeit optional, did not go down well with gamers and rightly so, given the manner in which Capcom Pro Tour ads, among others, were presented on characters' flesh, gloves, and costumes.
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This week, though, the ads disappeared and, although Capcom did not announce it directly, producer Yoshinori Ono posted a short statement on Twitter thanking fans for their feedback regarding sponsored content.
“We value and thank our community for providing feedback on the new Sponsored Content feature added to Street Fighter 5: Arcade Edition this week,” he said. “We will continue collecting everyone’s feedback to consider how we can improve this new feature for players in the future.”
In all fairness, Capcom never indicated that sponsored content would be permanent, plus the Capcom Pro Tour ended on December 16, the date after which Ono tweeted his statement.
As mentioned above, the ads weren't optional and could have been turned off in the game's settings; they also did not affect loading times. However, deselecting sponsored content would come at a loss as certain incentives such as bonus fight money would be forfeited.
It was quite unfair to almost force advertising on gamers who paid full price for the game and it's very probable that Capcom received some backlash. Yet the company hasn't explained the decision to pull the ads and we only have Ono's tweet to go on.
The annoying little things are gone for now but it is believed that they could resurface in a less intrusive manner when Capcom locks up a new sponsor. So while users can enjoy ad-free gaming at the moment, it might not be long before the company opts to experiment with the feature a bit more.
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