Attention all Chipotle-loving gamers: you could soon have your cake burrito and eat it too.
Chipotle Mexican Grill just announced that it will be hosting the Chipotle Challenger Series; a battle royale tournament that will take place at two separate DreamHack events this year.
The first Challenger Series will kick off at the Kay Bailey Hutchison Convention Center for DreamHack Dallas, taking place from May 31st to June 2nd, where teams of two will compete against each other for a chicken dinner in Playerunknown’s Battlegrounds. The game selection for the second tournament has not yet been revealed, but will take place November 15th to the 17th at DreamHack Atlanta.
Surprising as it is, the Chipotle Challenger Series will be the first-ever battle royale tournament to take place at a DreamHack event. Chipotle, on the other hand, has had plenty of experience within the realm of esports. DreamHack is certainly a venue that makes sense for a battle royale competition. If you’ve never had an opportunity to take in the sights and sounds of a DreakHack event, it is quite a sight to behold. Rows of PCs fill convention hall-sized rooms as players take part in game demonstrations and competitions. In fact, the event “holds the official world record as world’s largest LAN party in the Guinness Book of Records.”
But let’s get to the hard-hitting details that you came looking for: how can you get involved and what are the prizes that participants can win?
Registration for the Chipotle Challenger Series will only be available in-person at the DreamHack event during the first two days (so make sure you purchase a DreamHack ticket). Sign-ups will be located at the Chipotle Challenger Series registration desk in the Free-to-Play section and will remain open roughly 30-minutes prior to the starting time of each heat.
All participants will receive free Chipotle burrito cards, with finalists receiving other Chipotle merchandise. Winners of the tournament will take home the coveted Chipotle Challenger Series Trophy and (more importantly) free Chipotle for an entire year.
This is another notable step for Chipotle’s involvement in the world of esports. Assuming the Chipotle Challenger Series is a hit - and, honestly, there’s really no reason to think it won't be - it’s probably safe to say that we’ll be seeing the Chipotle brand popping up even more within the gaming industry.