Now here’s a story that’ll warm even the most cynical of hearts. You thought companies don’t listen to the little guy? How about discounting a game simply because a single player asked?
It’s tough to love the big developers and publishers of the gaming industry at times, isn’t it? Granted, they provide us with hundreds of hours of entertainment and bring our favourite franchises to life, but they’re not doing so out of the goodness of their hearts.
Video games are big business, first and foremost, and you know what that means: It means syphoning our cash away with Ebenezer Scrooge-esque miserliness.
As a general rule of thumb, the bigger, faceless companies are much more ruthless about doing this. Ask the average gamer how they feel about EA, Ubisoft, Capcom and their ilk, and they’re sure to have some quite colorful words to say. Why else would there be snarky, satirical games like Shadow of Loot Box making fun of microtransactions? Because they’re rife, and, like season passes, they’re a real hot-button issue in the industry.
Last year, the government of Belgium declared that loot boxes were officially a form of gambling, and so made them illegal. EA took them to court to defend their right to keep up the nefarious practise, which… well, probably doesn’t surprise anybody. It’s EA.
So, yes. That’s about where a lot of us are with the big developers and publishers right now. There are still some good guys at work in the industry, though. It’s often said that the less you have, the more you’re willing to give, and the comparatively small and humble team at Devolver Digital have certainly proven that.
Last weekend, a fan came to the team on Twitter, with a very straightforward request. Their Tweet read,
“I want to buy and play Shadow Warrior 2 so please put it on sale right away. Thank you.
All the best,
Potential future purchaser.”
A simple, joking request, you might think, and they surely didn’t expect anything to come of it. Had this been directed at a different company, it would have instantly been buried under all the ragey tweets and spam.
Devolver Digital, however, took notice. Not only that, they actually obliged:
Oh, yes indeedy. A 75% sale, valid for one hour only. This is indeed, as the team proudly remarked on Twitter, CUSTOMER SERVICE.