Mobile game Dragon Ball Z: Dokkan Battle has made over a billion dollars in sales.
When developers say mobile is a big market, they’re not freakin’ kidding. Combine all the gamers in the world that play on Xbox One, PlayStation 4, and PC, and you’ll still only have a fraction of the number of people who wile away waiting at the doctor’s office on their cell phone by playing a game of some kind.
Naturally, there are tons of mobile games to get into. Pokémon GO has had its ups and downs, while mobile base builders slash destroyers like Clash of Clans, World at War, and Fallout Shelter has earned their respective developers millions, if not billions of dollars.
Another to add to the moneymaker’s list is Dragon Ball Z: Dokkan Battle. Initially released in Japan at the beginning of 2015, Dokkan Battle eventually made its way around the world on iOS and Android. A sort of mobile “fighting game”, you take the role of whatever Dragon Ball Z character you have unlocked and then play a sort of match-3 puzzle game to combat your adversary.
Like most mobile games, much of the money comes from microtransactions. Specifically, loot boxes. In order to get a character or item that you want, you’ll need to gamble on loot boxes. One man spent over $6,000 in a single day trying to get what he was after.
That might have been an outlier, but there’s no denying that gamers have flocked to Dragon Ball Z: Dokkan Battle. By November 2016, the game had been downloaded 100 million times since it’s release in July 2015. By July 2017, that number had doubled, and all of them were spending tons of cash.
According to Sensor Tower, the total revenue generated by Dragon Ball Z: Dokkan Battle by July of this year has exceeded $1 billion.
Most of those sales remain in its home country of Japan (60%), while 20% of sales are represented in the United States. Apple’s iOS has a slight edge over Android sales 54% to 46%.
Bandai Namco isn’t done with Dragon Ball on mobile either. Their latest game, Dragon Ball Legends, just got its start last May and has already amassed over $40 million.