Epic Games has stated that it will give away a free game every week for the rest of 2019.
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The move is the next in a long line of moves over the past few months that seem to put Epic Games directly at odds with Steam.
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Love or hate how Epic Games gets exclusives to their platform, there is no denying that their actions are spurring competition.
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What must it be costing Epic Games to subsidize these free games given to every user from now until 2020?
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The investment to get users must be worth it to them, since it cannot be cheap.
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Steam, meanwhile, needs to see how it can change to meet consumer needs.
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Microsoft too wades into the conflict, but they have a conflict of interest as they try to dominate both services in the long term.
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For now, Epic Games continues upping the stakes with a free game per week, discounted titles, and outstanding exclusive games.
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