EA’s stock just fell by an amount not seen in over a decade due to poor sales performance from Battlefield V.
And by poor we mean they sold a million fewer units than they’d hoped. But that still meant 7.3 million people picked up EA’s latest bug-filled trainwreck.
It’s hard to feel bad for EA considering how they’ve been the poster child for everything that’s wrong in the games industry for decades. But there’s no denying that as evil as they are, EA is still one of the biggest fish in the pond, so to speak. So when their stock takes as big a dive as it has on Wednesday, we love to revel in their corporate suffering.
According to Market Watch, EA’s stock tanked 16% on trading Wednesday morning, which represents the biggest single-day decline in over ten years. The last time we saw a hit this big was on October 31st, 2008 during the global financial crisis. The time before that was March 22, 2005, for reasons that were probably less related to game releases and more related to some other controversy.
The culprit to EA’s latest financial woes is a poor performance from their latest blockbuster title, Battlefield V. Reviews are average at best, with a mean score of 73% on Metacritic. Most complaints are centered around the game’s microtransactions and bugs, although some also lambast the extremely short campaign. Take it all in, and it seems that EA rushed this game out the door well before it was done.
Proving that is a lack of battle royale mode previously hyped as part of the initial release.
But besides that, it was just tough for EA to get people to play their games. More people picked up Red Dead Redemption 2 and Assassin’s Creed Origins, which came out at roughly the same time. EA’s business model of releasing unfinished games while other companies release quality products seems to be eating into EA’s profits.