EA is pretty keen on joining the likes of Google, PlayStation, and Xbox in the cloud gaming world and has already made great strides.
The company started testing its new Project Atlas - a codename - back in September, making the likes of FIFA 19, Titanfall 2, Need for Speed Rivals and Unravel available to play on the platform. Project Atlas will be among cloud gaming options like Stadia, PlayStation Now and xCloud when it launches fully but the publishers have left fans understandably surprised after announcing that more EA titles will become available on xCloud.
EA chief technology officer Ken Moss divulged as much during Microsoft's X019 event and, speaking in a recent interview with GamesIndustry.biz, claimed that EA doesn't view other cloud platforms as competition.
"We definitely do not see it that [we're competitors]," he said. "That is really not our goal. We haven't announced exact next steps on what we're doing with ours. We are pushing it, but I view it as actually part of our strategy - bringing our games out to the cloud and taking the learnings back to our studios, giving us the information on how we need to evolve our core platforms like Frostbite and our services platform and AI. That's what we are doing. We're not at all interested in competing on platforms."
Moss says cloud gaming will attract another billion gamers. A lifelong gamer himself, the tech wiz spent most of his career working on non-gaming projects for huge companies like Microsoft and eBay. But it was the cloud aspect that attracted him to the industry.
"I've seen it transform so many things and the opportunity in games is incredibly exciting and not really achieved yet," declared. "I truly believe that these forces - cloud and AI - will change just about everything in games. It's going to be a five or ten-year journey for us, but I say that confidently. I don't even think that's a bold prediction.
"With streaming, our motivations are to be where the players are so that they can play our games wherever and however they want. Our actions are consistent with that. How cloud gaming evolves is uncertain right now, but it's going to bring in another billion players into the gaming world. We say we're at 2.6 billion or so right now."
Cloud gaming will definitely make gaming simpler and more accessible, which should be a major factor to consider when it concerns new gamers. Moss's prediction isn't at all unreasonable - it's gonna be too easy to pick up a device and load up a game previously only available for console and/or PC and just jump in.