Update: This article originally reported that Emirates airline had released the commercial. However, it has been brought to our attention that it was actually a commercial made for Qatar Airlines.
Qatar Airlines' newest commercial uses a song that is very similar to a popular one from the Final Fantasy X soundtrack.
The Final Fantasy series is almost as well-known for its incredible music as it is for its characters, gameplay, and stories. You would be hard pressed to find a series that can match Final Fantasy when it comes to the quality of its soundtracks. There have even been many live orchestral performances of songs from the series.
It's possible that someone in the advertising industry was heavily inspired by the soundtrack of Final Fantasy X, as a recent commercial that ran in the UK for the Qatar Airlines includes a piece of music that will sound very familiar to fans of the Final Fantasy series.
The Qatar Airlines commercial ran on channel Sky One in the UK and has recently been uploaded to YouTube by user Had0ken86. There is a moment in the advert when the music sounds almost identical to a song called "To Zanarkand" from the Final Fantasy X soundtrack.
It's possible that the composer of the music for the commercial was unaware of the song, as it would be foolish to try and steal one of the most popular songs from one of the most iconic video game franchises of all time. "To Zanarkand" is played at the beginning of Final Fantasy X, so it's not as if it wouldn't be recognizable to most fans.
This wouldn't be the first time that a song from a Square Enix game would be compared to another song, as there are some people who believe that "Robo's Theme" from Chrono Trigger is a little too close to "Never Gonna Give You Up" by Rick Astley.
The clip shown above is only a small part of the commercial. Since the commercial does not include the full song, the similarities between the two songs might be purely coincidental.
Because of this, we're willing to give the agency that created the commercial the benefit of the doubt. However, the ball is in Square Enix's court if it feels differently about the matter.