Epic Games is getting set to launch its very own online store that will offer a more generous cut to developers than most companies do.
Epic Games has become incredibly well known over the past couple of years for being the developer that unleashed Fortnite on the world. A battle royale-style game that has stood out above all others and taken the world by storm. At last count, the game had 8.3 million concurrent players, and that number continues to grow.
As content as Epic could be with Fortnite alone for a considerable amount of time, it wouldn't be a good company if it just sat on its hands until the interest eventually fizzled out. Yes, it may not feel like it right now, but eventually, that day will come. That's why Epic has announced that it will be launching its very own online games store, as reported by gamesindustry.biz.
Epic's store will be a competitor to Steam, and it has already shot across the established brand's bow before the store even opens. Developers who sell their games through Epic's store will get 88% of the revenue made by their titles. Valve currently takes a 30% cut from developers who sell games on Steam. Epic's CEO explained that "stores charging 30% are marking up their costs by 300% to 400%."
While not confirmed, Epic's inspiration to make this bold move may have come in part by its dealings with the Google Play store. This past summer, Epic launched Fortnite on Android. Due to Google wanting a 30% cut of revenue made by the game, Epic opted to bypass the store entirely and offer the game to players directly. It will now give other creators the chance to do that too.
Going up against Steam will not be easy. If Epic does plan to be as big as the gaming giant one day, it will take a while. According to EuroGamer, Steam currently has 100 million users, 10 million of which are online at any given time. Epic will likely have the backing of the millions currently playing Fortnite, though. Plus, Sweeny has already said Epic would be open to PUBG being available in its store despite its differences in the past.