Flashpoint has hired a former WWE writer in hopes of returning on their promise to make a fresh and entertaining CS:GO league. The newly founded team-owned league is aspiring to break all sorts of barriers in esports and in making this move, they plan to add more character to a game that often lacks in that category.

Since the beginning, Flashpoint has wanted to make "a completely new entertainment product targeted at adults that takes inspiration from UFC and WWE." With this hire, the league is hoping to turn those words into a reality.

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In a Flashpoint livestream on Twitch, Christopher "MonteCristo" Mykles and Duncan "Thorin" Shields revealed the league's plan to work with the former WWE writer. "His job is to work with the players to help them develop their personalities in the same way he literally worked with WWE" said MonteCristo which brought about a bit of a snicker from their guest, Mike "Hastr0" Rufail. "So, is he gonna be like, s0m, this is the part where you grab a chair and crack it over Nifty’s head," joked Hastr0.

MonteCristo and Thorin both laughed at the remark and the latter then went on express his views on the hiring. "We get the joke... I was actually concerned when I heard we were bringing in a real WWE writer cause obviously the WWE does go too silly sometimes." The long time esports figure then went on to describe the meeting that he had with the new writer where they talked about how "the best wrestling characters actually are the ones that are the person, but just turned up to 11." Thorin mentioned that this conversation "reassured" him about the new hire.

Founding teams of Flashpoint

With this move, Flashpoint is seemingly trying to market their players to a wider audience. The league wants their players to stand out from the average professional gamer. They don't want to turn their players into something they're not, but rather bring out the most appealing (and marketable) personalities in them. This is greatly important to Flashpoint, as their rosters on paper don't necessarily have the star-power that their competitors, such as the ESL Pro League, have. And with no overhead company taking chunks of the profits for themselves, that gives Flashpoint the unique opportunity to allocate those resources elsewhere, such as marketing.

It's easy to see how this move can completely backfire on the young league. Cheesy player introductions and catchpenny trash talk between players to elevate fake hype would almost certainty ruin the broadcasts. But it doesn't seem like that's the direction they're trying to move toward. Player personality is an area that is lacking in many esports leagues, and Flashpoint wants to be the one to bring it to the table. The league by nature is a barrier breaking product. The fact that it's completely owned by the teams in it differentiates it from nearly every other esports league out there. This league is trying to be different, they want to be the ones to break the typical esports mold.  Whether or not they can do it, only time will tell.

Sources: FlashpointCS, Dignitas

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