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Fortnite Rakes In Over $3 Billion In Profit For 2018

Epic Games, the creators of Fortnite, reportedly raked $3 billion in profit for the year 2018.

That should come as no surprise, given the fact that Fortnite has become the most popular game in the world.

And, according to TechCrunch, who quotes an unnamed source with knowledge of the business, Epic Games is now valued at $15 billion and earned the aforementioned sum as a result of the game's remarkable success.

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Via: Inverse.com

The game is free to play but Epic makes money by selling digital items, and their battle royale has become the most notable in its category.

The company did not respond to a request for comment and has not disclosed figures relating to their hit video game, but those interested have been able to deduce the amount of success enjoyed by considering the new profit milestone, as well as some other bits of data.

Epic has also attracted several marquee investors such as KKR, Kleiner Perkins and Lightspeed, who injected large sums in order to get a slice of the pie.

Chinese company Tencent, the makers of WeChat, became the first foreign entity to invest in Epic, buying a 40 percent stake for $330 million in 2012. Back then, Epic was popular enough and was known for Unreal Engine and top-selling game Gears of War, but they opted to give up a large portion of the business as they believed they were living on borrowed time.

"We realized that the business really needed to change its approach quite significantly," company CEO explained to Polygon.

Fortnite Switch Career Header
Via: CNet

"We were seeing some of the best games in the industry being built and operated as live games over time rather than big retail releases. We recognized that the ideal role for Epic in the industry is to drive that, and so we began the transition of being a fairly narrow console developer focused on Xbox to being a multi-platform game developer and self-publisher, and indie on a larger scale."

Despite the huge investment by Tencent, they haven't been able to monetize in China, neither can PUBG, another title backed by the Chinese company. However, they have made strides with the Chinese government and that could change soon.

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