Nantes, a soccer club in France, just used Fortnite to announce the news of the club's latest signing, Lucas Evangelista.
Fortnite may only be a video game on the surface but really it is becoming something so much more than that. The increasingly popular game is quickly becoming a cultural phenomenon. Whether you play it or not, your Facebook and Twitter timelines are likely peppered with Fortnite clips, and it is even about to get its own line of Funko Pop figurines.
If you watched the World Cup final this summer then you'll know that Fortnite has always managed to infiltrate the sports arena too. French striker Antoine Griezmann scored a goal to help his nation seal its second ever World Cup win and after doing so, the forward busted out a Fortnite inspired celebration. Specifically, Griezmann performed the L dance which is one of many dance moves players can perform in-game.
It would seem that French soccer and playing Fortnite go hand in hand. Over the weekend, Ligue 1 club Nantes announced that it had signed a new player, Lucas Evangelista. It did so in a very unique way, though. The club decided to inform fans that Evangelista has joined Nantes from Udinese via a round of Fortnite which you can check out in full via the French side's Twitter below.
🆕🖊— FC Nantes (@FCNantes) July 27, 2018
Il y a du nouveau dans la squad... pic.twitter.com/NIqLdwqklC
The clip begins with three players readying to enter a Squads battle royale on Fortnite. The man at the front is supposed to be the Nantes coach and the two gentlemen in soccer kits flanking him are current players at the club. The three of them parachute down onto the island together, cause some havoc, and finish off by opening a door at which point it cuts to real footage of new signing Evangelista pulling off a salute.
Clearly, soccer is a lot more lenient with its stars playing Fortnite than other sports. There are certain baseball teams that have banned their players from playing Fortnite on game days due to it seemingly affecting their ability on the field. Not in France though. The country's top stars are celebrating Fortnite style and at club level, the game is being used to break news to fans.