Game of Thrones is one of the most expensive TV shows ever made and HBO cannot recoup costs through product placement (unless you count misplaced Starbucks cups in Winterfell), but the show does make a lot of money from merchandise.
The latest Game of Thrones merchandise collaboration is happening with Secretlab, which has resulted in a line of gaming chairs that bear the symbols of three of the great houses of Westeros - House Lannister, House Stark, and House Targaryen.
The chairs come in two sizes - the Omega series, which costs around £329 (USD $389), and the Titan series, which costs around £379 (USD $429). It's also possible to upgrade different aspects of the chair, including adding NAPA leather, which will bump up the price to £799/£849 (USD $899/$949) respectively. The Omega and Titan chairs both come with velour head pillows. The chairs can be pre-ordered now, but they aren't expected to be shipped until early August.
The three chairs bear the symbols of each house, with the Stark chair displaying a direwolf, the Lannister chair bearing the golden lion, and the Targaryen chair carrying the three-headed dragon.
It's just a shame that only three houses are represented in the Secretlab Game of Thrones set, as those wanting a chair based on the Ironborn or the Dornish are out of luck. It might have made sense to include chairs for all nine of the great houses of Westeros, but it's possible that the House Tully chairs would have taken up too much space in the warehouse, like a chair version of Stinky Pete from Toy Story 2.
Game of Thrones is nearing its conclusion and the next content related to the series will either be the release of The Winds of Winter (ha!) or the prequel series that follows the original war against the White Walkers. It would have made more sense to have had the Game of Thrones chairs ready for the final season, as waiting until August gives the fans a lot of time to cool on the series (which might be helped by a potentially unsatisfying ending) and let the buyer's remorse sink in.
The Secretlab Game of Thrones chairs can be pre-ordered now and are expected to be delivered around early August.