Half of a recent survey of gamers found that they regretted purchasing loot boxes in a video game.
This not-at-all-surprising statistic comes courtesy of Casino.ca, a Canadian gambling site that recognizes the fact the loot boxes are essentially gambling and thus added the topic to the wide range of gambling services that they provide. To prove it, Casino.ca survey 1,003 daily gamers to get their opinion on loot boxes, where most (61.5%) of respondents agreed that loot boxes are a form of gambling.
That's not all the survey found out. They also got some interesting statistics from their survey, including the fact that 70.5% of gamers had purchased a loot box and the vast majority of those (81%) were MOBA players.
We should say that the survey also found that most of those players were playing Fortnite, so we're pretty sure the survey is conflating games like Overwatch, Apex Legends, and other online shooters with games like Dota2 and League of Legends. Regardless, that's still a lot of players buying loot boxes.
Of those people who purchased loot boxes, 42% said they did it just for fun, while 35% said they did it to "enhance their experience." Roughly a third bought a loot box for the cosmetic items they might contain, while 32% did it to "gain an advantage."
Perhaps the least surprising statistic was that exactly half of the survey respondents said they regretted buying their loot box. Disappointment is built in to loot boxes, so regret is totally understandable.
But what was in those loot boxes? Surveyed gamers said that virtual gear and weapons were the most common rewards at 40.6% and 38.5% (we bet there is some overlap in this response as well), while in-game currency was the second most likely reward at 36.5%.
The vast majority of possible rewards were in cosmetic items, like skins, emotes, and icons.
The loot box industry is topping $30 billion annually, with individual loot boxes priced anywhere from $5 to $500, depending on the game. The average gamer has spent $217 on loot boxes so far, but that number is sure to climb unless legislation starts outlawing loot boxes entirely.