Games Workshop shattered the dreams of many this weekend with poor availability for the new 9th Edition of Warhammer 40,000's Launch Box, Indomitus. Now they've broken one of their promises by backtracking on the "Limited Availability" of the set, this was something that they harped on about throughout the pre-preorder period.

Indomitus sold quickly. Very quickly! We reported on Friday, before preorders had begun, that supplies would be more limited than expected based on the demand and that Retail had had their preorder allocations reduced. We put this down to scalpers buying multiple copies for resale, something that we strongly condemn. GW had dropped the purchase limit from 6 to 3, but if supplies were as low as we suspect this should have been reduced to 2 if not 1!

But now more Indomitus sets will be made. Whether you love GW or not, this move is controversial as it goes against the idea of something being Limited. Many bought the launch box because it was limited! Maybe they wanted the exclusive cover rulebook to stand out from the crowd, or some exclusive models ahead of their friends? Some may have even bought it as an investment for their grandchildren. With a move such as this, how can GW's word be trusted in the future?

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So what is it that GW is doing? A page on the Warhammer Community web site, and also in a marketing email, states that GW has taken the unprecedented step to make the box set a made to order item limited to 1 per person. This will be for a limited time only, until July 25, 2020 - Launch day. After this day, no more will be made. Technically this still makes it a limited availability item. There is no confirmation, other than ASAP for when you will receive your launch box if purchased this way. We imagine at least a month after launch day.

The controversy is all in how you interpret Limited Availability. Some people will be annoyed as they have purchased it thinking it was a limited edition. The thing about a limited edition is that unless a specific number is given, then in theory an infinite number could be produced. Limited availability points to a timeframe, which would make sense given the cutoff of launch day. The gray area, however, is that GW said no more would be made. Again, they hadn't said that the production run had finished. One of the independent UK sellers stated that their delivery would be coming in two batches a month apart, pointing to production still ongoing. These made to order items, if this is the case will be added on to this, soooo. technically this is still a single run, with a limited availability based on the launch date.

Will people really care? Some will for sure, but as they say; you can't please 100% of the people, 100% of the time. The majority of fans will see this as a positive move, bringing the game to fresh audiences, new gamers, and fairness to the existing customers who missed out. The only people who will probably be upset are people looking to make a quick buck by flipping these on eBay for an over-inflated price. This move by GW nullifies this and should stabilize and lower the secondary market prices. The only concern we should have for future purchases is that when GW says Limited, what do they mean? Unless it states Limited Edition (only X made) then we should take this with a grain of salt. However, by pushing the definition of Limited Availability, has GW eroded this trust?

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Source: Warhammer Community