Games Workshop, the makers of Warhammer, Warhammer 40,000, and more, have seen their profits almost double over the past year.
Around these parts, you’re probably more familiar with the digital versions of Warhammer, such as the Warhammer: Dawn of War and the Vermintide franchises. Those games are enjoying great success, but so too is their parent company, Games Workshop.
Games Workshop owns the intellectual property to anything having to do with Warhammer and they’ve been very successful in licensing their brand to developers and publishers. According to their annual report, revenue from licensing deals grew from $9.8 million in the 2017 fiscal year to almost $13 million in the 2018 fiscal year.
It’s not just the video games side that is contributing to Games Workshop’s growing profits. Their core operations of making their popular paintable miniatures tabletop games have grown by leaps and bounds, almost doubling from the previous year.
Revenue increased from $208 million to $289 million. Pre-tax profits grew from $50.4 million to $97.8 million. That’s a huge success for any company, let alone a niche game maker such as Games Workshop.
"Our business and our Warhammer Hobby are in great shape, the best shape either has been for some time,” Games Workshop CEO Kevin Rountree said in an interview with the BBC. "And as we stride into the year ahead with more energy, ideas and drive, it's clear to me that we're only just getting started."
The miniatures company plans to expand their manufacturing capacity to meet growing demand, as well as open 25 new stores in Germany and the United States. Games Workshop currently has 490 stores across the globe.
In addition to expanding digitally and in literature, Games Workshop is also looking to change its reputation for being an enormously expensive time sink. While some gamers love the intricacy of painting dozens of tiny models for weeks or months on end, and then playing a game that can similarly last an entire weekend, the new Warhammer 40K: Kill Team box sets allow those curious about the world of tabletop miniatures to dip their toes into the pool without the enormous expense of time and money. Players build small scenes and field a single squad rather than enormous, table-spanning armies.
With new products in the pipeline and bigger profits than ever, the Games Workshop empire is set to shine even brighter.