Mihoyo has already deleted a weird Genshin Impact community challenge detailing different ways it planned to bother Elon Musk.
Twitter accounts offering rewards when they hit a certain milestone is commonplace. Usually a prize once the account accrues a particular number of followers, or if something is retweeted enough times. That prize is also normally something worth having, like an Xbox Series X. When Genshin Impact's account ran a community challenge this week, the only thing being offered to followers in return was various ways to bother Elon Musk.
The community challenge and its various progression targets were shared via Genshin's English account to celebrate surpassing two million followers. It appears to have attempted to use that to try and get more followers for its Ella Musk account. Ella Musk is a fictional character, a scholar within the world of Genshin Impact, who has her very own Twitter account. However, its follower count pales in comparison to Genshin's.
Mihoyo decided the best way to remedy that would be to task its followers with a community challenge. If Ella's account hit certain milestones followers-wise, it would do different things which it presumably believed to be rewards. Should Ella make it to 500,000 followers, then Genshin's Twitter account would return to its original name, Paimon.
After that things get downright bizarre. The next three milestones, which are one, three, and five million followers, are all Elon Musk-based. Hit the first one and Genshin will follow Elon Musk. Should Ella's account make it to three million followers, Mihoyo would invite Genshin to stream the game. Meet the five million follower threshold and Elon Musk would be invited to visit Mihoyo HQ. That would be quite the prize for a Genshin fan. The trip that is, not hearing Elon Musk got to take it instead.
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The strange community challenge received so much flack, it has already been removed. The thinking behind it may never be revealed. The only real connection is Ella Musk's name which is clearly inspired by Elon Musk. Since Ella's account currently sits at a little more than 55,000 followers, it was also likely meant to be nothing more than a joke. Ella's follower count surging and surpassing the two million Genshin just hit would have been incredibly unlikely, especially when the only person benefitting from that surge would have been Elon Musk.