Italian luxury fashion brand Gucci has launched a limited edition esports watch in collaboration with Fnatic, a global esports entertainment brand headquartered in London, England. The FNATIC x Gucci Limited Edition Gucci Dive watch, v that participates in the League of Legends European Championship (LEC), is available for $1,620 on the Gucci website.
Fnatic has been considered one of the strongest European teams since the early days of competitive League of Legends, having won the Riot Season 1 Championship. The brand announced their first collaboration with Gucci earlier this year when the League of Legends team was featured in the front row of the brand’s Milan Fashion Show wearing Gucci designs.
Partner Development Director for Fnatic, Craig Santicchia, says Gucci, like Fnatic, has always embraced innovation. Their synergy has resulted in the FNATIC x Gucci Limited Edition Gucci Dive watch, which displays the Fnatic logo on the dial at the 6 o’clock marker. The watch, designed with Dutch watchmaker TW Steel, combines a black rubber strap with a black and orange dial and bezel.
Fnatic, which features some of the biggest names in esports on their team, has won numerous competitions, including IEM Season XII, where they placed first. Founded in 2004, the organization entered the League of Legends scene when it acquired the roster from myRevenge consisting of WetDreaM, xPeke, LaMiaZeaLoT, Shushei, CyanideFI, Mellisan, and MagicFingers.
The esports organization, which has won winning more than 200 championships across 30 different games, has accumulated more than $15 million in prize money. The video introducing the FNATIC x Gucci watch showcases five League of Legends players: Martin Larsson ('Rekkles’), Zdravets Galabov (‘Hylissang’), Tim Lipovšek (‘Nemesis’), Gabriël Rau (‘Bwipo’) and Oskar Boderek ('Selfmade’).
In addition, to celebrate their collaboration with Fnatic, Gucci has developed a new game that will launch in the next few weeks. Called Gucci Dive, the game will be added to the Gucci Arcade section of the Gucci App, which allows users to play with House codes. Players will attempt to dive into an underwater cave with a special Fnatic submarine to collect coins while avoiding obstacles.
Source: Fnatic