Remember the days of novelty branded cereals to promote upcoming movies and video games? Kellogg's certainly does as it has announced a brand new cereal based on the ultra-popular Minecraft. In a press released spotted by Gaming Trend, Kellogg's describes the cereal as having a cinnamon flavor with green square-shaped marshmallows in the shape of the iconic Creeper enemy.

The name of this cereal is (wait for it) "Kellogg's Minecraft Creeper Crunch." The company explains, "With a global audience of over 126MM players per month, Minecraft is bringing the creative, adventurous spirit of its wildly popular game to another platform - cereal!" If the branding wasn't enough to get you on board, the in-game goodies included with each box might be.

RELATED: Ace Combat 7 Has Soared Past 2 Million Copies Shipped

Via: Pinterest

After eating through the sugar-infused goodness -or simply skipping to the bottom of the bag-, you'll find a code that unlocks ten different in-game clothing options for your character. It seems that there won't be any specific Kellogg's branded gear, but more that you'll receive 10 random pieces of normally paid cosmetics. That's really not that bad of a deal unless the cereal is just awful. If any of this sounds appealing, the cereal will begin to populate store shelves in early August.

The existence of this cereal shouldn't be too surprising as Kellogg's teamed up with Activision Blizzard to create an Overwatched themed breakfast snack a few years back. Nintendo also recently dabbled with its Super Mario cereal for the launch of Super Mario Odyssey. Gaming cereals aren't common nowadays, but they do still exist.

Source: Gaming Trend, Food Sided

READ NEXT: Isabelle To Take Over The Official Animal Crossing Twitter Accounts From Tom Nook