NBC took things to another level at this year's Comic-Con, putting some impressive activations on display across the street from the San Diego Convention Center, per Deadline. Fans of comedies, including Brooklyn Nine-Nine, Superstore, and The Good Place, were treated to some top attractions they likely won't be forgetting anytime soon.
The best of the three may have been the Brooklyn Nine-Nine activation, which puts fans in the iconic 99th precinct. The setup, complete with the desks of all of the characters and the popular briefing room, is basically an escape room. Fans probably felt like they were being put through the show's popular "Heist" in which the characters go to ridiculous lengths to outsmart each other and claim a particular object, as well as a year's bragging rights.
Visitors were recruited before going through an orientation consisting of pre-taped footage featuring stars Andy Samberg, Terry Crews, and Joe Lo Truglio. They were then split into teams, given a leader, and were tasked with four investigations. Cool, cool, cool, cool, cool, cool, cool, cool... right?
Meanwhile, the lobby of the Hard Rock Cafe in the Gaslamp Quarter of Comic-Con has been turned into the Cloud 9 store from Superstore. Additionally, hotel kiosks had been made to look exactly like Cloud 9 checkout counters.
There were also very familiar products on display, such as Dunder Mifflin-branded paper, as well as Sabre Pyramid products and Schrute Farms Beets from The Office. An oversized Sweetums candy bar from Parks and Recreation was also on show.
Unfortunately, none of the above is actually for sale, but the experience should theoretically be sufficient for Comic-Con goers. Plus, there's the more long-lasting value of having one's photo taken as the Cloud 9 employee of the month.
The activation ends with The Good Place's "Interdimensional Hole of Pancakes," as NBC has turned the hotel's restaurant into an "IHOP." Laden with themed food and drinks from the show, there is a beam of light that shows up every thirty or so minutes.
NBC appears to have spared no punches this year, and there's not much more you could possibly ask for as a fan. Hopefully, NBC will arrange attractions and displays like these for years to come.