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Ninja’s Move To Mixer Isn’t Helping The Platform Grow

Ninja's move to Mixer may have helped the platform grab a lot of headlines, but that hasn't necessarily translated into a significant growth in viewership. Twitch continues to dominate in the streaming space while Mixer struggles to find an audience beyond Ninja's loyal following.

According to data compiled by analytics firm Arsenal and published by StreamElements, Twitch accounted for over 75 percent of the total hours spent watching livestreams over any streaming platform from July-September. In comparison, Mixer only accounted for 3.2 percent of those hours. People spent 17.6 percent of those hours on YouTube Gaming Live, and 3.7 percent on Facebook. Yes, even Facebook Gaming is more popular than Mixer.

In terms of actual hours, that's 2.6 billion for Twitch, 593.3 millon for YouTube, 124.1 million for Facebook and 107.5 million for Mixer.

While Ninja may have not brought in the viewership Microsoft hoped for, it's important to note that Ninja only moved to Mixer two months ago and has already amassed a following there of over 2 million. While this may pale in comparison to the approximately 14 million followers he had on Twitch, it still makes him the most followed creator on the platform.

According to a report by analytics firm Newzoo, the number of hours streamed on Mixer have tripled and the number of content creators has doubled during the July-September window, which includes the time that Ninja joined the platform. Even though this hasn't translated into short term growth, it could lead to long term stability. Strangely, Mixer actually saw a 10.6 percent decrease in overall hours watched over the past three months despite Ninja's arrival.

While viewership across all platforms has dropped slightly, likely coinciding with kids going back to school, some games have seen massive increases. World of Warcraft saw a sharp increase since the release of WoW classic, gaining almost 1oo million more viewers from Q2 to Q3. Fortnite and League of Legends remained the number 1 and number 2 most-watched games respectively, while Super Mario Maker 2, Remnant: From the Ashes, and Monster Hunter World broke into the top 20.

For the time being it seems unlikely than any platform will be able to significantly cut into Twitch's market share, or at the very least it will take more than a few popular channels. Ninja likely has multiple years left on the exclusivity contract he signed with Microsoft, so we can expect him to continue streaming on Mixer for the foreseeable future.

Sources: Arsenal, Stream Elements, Newzoo

 

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