So, the holidays are super important to Nintendo. Over-half-of-their-annual-revenue important, making that season a critically important one for the company.
As all Nintendo Switch fans will know, the plucky little hybrid handheld has been doing great things, sales-wise. Way back in late January this year, it surpassed the Wii U’s lifetime sales figures around the world. Come September, it was closing in on the lifetime sales of the PlayStation 4 (in Japan).
One thing that hasn’t looked all that hot this year is the games lineup itself. It’s been a quiet 2018 for the Switch, with the likes of Mario Tennis Aces (which was very barebones and a little broken on launch, balance-wise) and Octopath Traveler representing the cream of the crop.
Fortunately, the system is going to finish the year off on a super-high note, with the one-two punch of Pokémon: Let’s Go Pikachu/Eevee and Super Smash Bros. Ultimate set to be Nintendo’s big-ticket items this holiday season. They’re going to have to perform well because as Nintendo of America has revealed, the holiday season is absolutely vital to the company.
“The holiday selling season — October, November, and December — [are] critically important to our company. We typically do, in the Americas, about 60% of our revenue during that time frame,” he stated.
This isn’t unusual for any entertainment-based company, of course (this just in: toy stores sell a lot around Christmas), and PlayStation and Xbox would probably tell a very similar story. It’s just a surprising number to think about.
In Nintendo’s case specifically, the family-friendly nature of their systems and games is a huge plus. As Reggie himself puts it, “The reason that it’s so significant is first, our products make great gifts.”
Those big holiday releases are already making a big impression. Let’s Go Pikachu/Eevee broke a new first-week sales record for the Switch, while Super Smash Bros. Ultimate is breaking ridiculous pre-order records of its own. Any number of these purchases, of course, could well find themselves under Christmas trees around the world in a few short weeks.
However you feel about the Switch’s performance over the course of 2018, it doesn’t look like there can be any doubt that it’s going to be Happy Holidays over at Nintendo this year. Happy Holidays indeed!