Nintendo Puts An End To Creators Program, Allows All Youtubers To Monetize Gameplay Videos

The controversial Nintendo Creators Program is coming to an end in December, the company announced last night. Replacing it are new guidelines that will make uploading Nintendo content easier.

While some may still find something to criticize, these new guidelines are a big step in the right direction for Nintendo's relationship with content creators. Under the Nintendo Creators Program, fans could not livestream content, which was perhaps the most controversial aspect. Another thing was that it could take up to three days for a video to be approved for monetization. Without joining the program, content creators could not monetize videos with Nintendo content. The guidelines fix these issues by allowing livestreams and removing a waiting period.

There are somethings to be aware of from the guidelines. For one thing, Nintendo says that gameplay should be accompanied by commentary, such as in a Let's Play video or game review. Simply uploading recorded gameplay would not be permitted. So, as an example, if you record gameplay from a boss battle in Super Mario Odyssey with no commentary, that video will not likely be allowed for monetization. However, using the Nintendo Switch's video capture feature is allowed for non-commentary clips. (Video capture records 30 seconds.)

Via r.ncp.nintendo.net

The Nintendo Creators Program was introduced in 2015, and was despised by many content creators. It came off as Nintendo building a wall to fans, rather than fostering a good relationship with them. Other gaming companies have been less stingy when it comes to video content, which is a major reason why Nintendo's practices in this area have been criticized. The new guidelines are a good sign that Nintendo is listening to its fans, and willing to open its doors a bit. Content creation is good for everyone. It allows for publicity of Nintendo games, and fans coming together as an online community. The new guidelines are a big deal, especially for livestreamers on YouTube and Twitch.

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It is interesting that Nintendo is announcing these guidelines in the midst of the Super Smash Bros. Ultimate leak. One might think that with players downloading and playing Ultimate illegally, the company might tighten its policies. But, these guidelines serve as an encouragement that Nintendo can look past these activities and look to the good that genuine content creators can do.

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