Nintendo Is Selling Weird Japanese Language Dating Games On The eShop And We're Not Sure Why

It took a long time for Nintendo to catch up to the world and embrace the Internet as a platform through which they could sell games. The Nintendo Wii finally had an online store, but it was bogged down by an unnecessary "Points" system for making purchases. The Nintendo 3DS and Wii U did away with the annoying Points, but they were heavily criticised for being region-locked.

The Nintendo Switch has totally gone off the deep end, as you can now purchase bizarre dating games that are totally in Japanese and lack any English text outside of the main menu.

The American and European Eshops have added three games in the Pure/Electric Love series, with each one centered around a different Japanese cosplayer and costing £3.59/$5.00 each. These games are part of the "Smartphone Dating" genre, which is popular in Japan. This means that you treat the Nintendo Switch as a cellphone and answer questions from a beautiful lady as if you were texting each other.


The draw of the Pure/Electric Love games is the fact that you can unlock fanservice images & videos of each of the three ladies as you progress through the game. There isn't anything too explicit, seeing as the game has an age rating of 12, and you're likely to see more provocative images in your Facebook feed than what these games have to offer.

Nintendo has released a few Japanese-only games on their digital platforms in the past, but these have tended to be old arcade games that barely have any text, to begin with. It's odd that they would release such a text-heavy game on the Eshop without any sort of English option.

We have seen a few provocative games on Nintendo systems in the past, such as the Senren Kagura series, but those had actual gameplay, even if the gameplay itself wasn't the focus. The Pure/Electric Love games can barely be called video games, as you are just selecting branching paths to pictures of cosplayers.

The Nintendo Switch has seen incredible success with the indie games released on the system, which have helped to pad out the schedule between the big first and third-party releases. Is it possible that they going the Steam route and opening the floodgates for any piece of junk to appear on their digital store?

The fact that you can now buy low-quality fanservice games that haven't even been translated into English on the Nintendo Switch shows a drastic change in direction for Nintendo's online store.

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