Nintendo enjoyed a pretty incredible Thanksgiving weekend in terms of sales, and the Switch is now the best-selling Nintendo console of all-time over that period.
As Christmas fast approaches, there is an awful lot of buzz surrounding the Nintendo Switch, and why wouldn't there be? It's a terrific console with some great games recently released, and another big title on the horizon. Most Switch owners are currently fawning over Pokémon: Let's Go, and before they know it, Super Smash Bros. Ultimate will be released.
As with most things in the build-up to the festive season, the best time to pick up a Switch would have been last weekend. Judging by the numbers released by Nintendo and reported by TechRaptor, that's what most of you did. Nintendo products raked in a massive $250 million dollars between Thanksgiving Thursday and Cyber Monday. That makes the Switch the best-selling Nintendo console over Thanksgiving weekend of all time.
Clearly, the Switch has grown on a lot of people. 115% more consoles were sold this Thanksgiving compared to last. There are also a lot more games for the Switch now, including some bigger titles. The figures don't just include the Switch, although the popular console is obviously the main reason for the uptick in Nintendo's Thanksgiving weekend numbers.
Other items included are Switch games, the Nintendo 3DS family, and also anything relating to the NES and SNES Classic consoles. Overall, Nintendo sales were 45% higher when compared to the same weekend in 2017. Shockingly, all of those impressive figures might still not be enough for Nintendo to achieve its lofty targets. The gaming giant is aiming to ship 38 million units when it comes to the Switch by the end of the financial year. Analysts are currently predicting it will fall short of that goal.
The reason Switch sales are predicted to take a downturn heading into the new year is simply because there aren't enough big titles on the horizon. Nintendo has hung its hat on Pokémon: Let's Go and Super Smash Bros. Ultimate, but in 2019, there's not a lot to look forward to. Hopefully, Nintendo has something up its sleeve, and it's simply waiting until the hype surrounding the two games above to die down before breaking the news.