Initial sales for the newly released Nintendo Switch Lite console have been released, and sales are off to a slow start. Since the Lite's launch just a little over a month ago, sales have been lacking, with reported numbers much lower than the company had anticipated. Sales have lacked so much that Nintendo's stock value has decreased by 4.3%.
However, not all is lost. Despite these concerning sales, reviews for the new console have been extremely positive. Additionally, with the profitable holiday season right around the corner, it's extremely likely that these initial sales won't hinder the Lite's potential as a lucrative item in Nintendo's stock of successful gaming products. Given the Lite's affordability, appeal to younger audiences, and timing with the upcoming Pokémon Sword & Shield, sales will almost certainly pick up in the coming winter months.
Affordability in Price
One of the most praised aspects of the Nintendo Switch's portable and handheld console cousin is the Lite's affordability. Priced at $199.99, the Switch Lite is $100 less than the regular Nintendo Switch, which is currently priced at $299.99. This makes it a much more attractive option than its predecessor, especially with the gift-giving season coming up.
As consumers begin to shop for presents for their friends and families for the holidays, they will likely be looking for ways to stay frugal while buying so many gifts. If they're given a choice between the two different consoles, it's likely consumers will gravitate towards a cheaper product that still retains nearly all of the same functions as the hybrid console.
Younger Audience Appeal
While there's no age limit for who can use and play with a Nintendo Switch, the Lite is certainly a more kid-friendly option. As most young gamers will not (and should not) have smartphones, the Switch Lite is certainly appealing for parents to buy for their children. Yes, it's cheaper, but it also serves as a great portable gaming device. Plus, since the Lite doesn't dock to television screens, parents can do double duty, watching their kids play games on their own while enjoying their own shows and movies on their home television screen.
Coinciding With Pokémon Sword & Shield
The Switch Lite was released on September 20, a date that coincided with The Legend of Zelda: Link's Awakening for the Switch. While this simultaneous release presumably helped sales, it would have probably benefitted Nintendo more to release the Lite alongside a game like Pokémon Sword & Shield, which coincides more closely with the holiday shopping season.
Luckily, it appears Nintendo has taken this into account, as there are plans to release a special Sword & Shield-themed Lite console, officially named the "Nintendo Switch Lite Zacian and Zamazenta Edition," This version will be released on November 8, just a week before Sword & Shield drops on November 15. Though the Lite's current color options (yellow, turquoise, and gray) are attractive, gamers may currently be holding off on purchasing a Lite to wait for this new version.
The Nintendo Switch Lite is currently available starting at $199.99.