Pokémon GO made a whopping $65 million last month, which was 15% more than it raked in throughout the month of April last year.
When Pokémon GO launched during the summer of 2016, it garnered the attention of the entire world - or that's how it felt, at least. People were playing it pretty much everywhere you went. Parks were filled with people staring at their phones. Though this wasn't out of the ordinary, they were locked into their quest to capture Pokémon rather than mindlessly scrolling through Facebook.
As with anything that has a lot of hype surrounding it, that hype eventually dies down. Yes, Fortnite, that means you too. Your time will come. However, just to contradict ourselves right away, Pokémon GO has continued to do incredibly well. Once the dust settled following its initial launch and the fairweather players had all disappeared, a pretty massive core fanbase remained.
Plus, that fanbase has shown no sign of going anywhere. In fact, if anything, it's growing. Either that or players are just spending more money. Sensor Tower revealed this week that Pokémon GO made a whopping $65 million last month. That's an impressive figure as it is, but even more so when compared to other stats. For starters, it is a 15% increase in the revenue made by the game during April of 2018.
The figures for the first four months of 2019 look even healthier. The game has made $270 million so far this year. That's a 33% jump compared to the $203.5 million it made this time last year. As pointed out by Game Rant, April's success could largely be down to Pokémon GO's Eggstravaganza event. With eggs hatching more quickly, players burned through incubators faster and thus needed to buy more.
As Pokémon GO fast approaches its third anniversary, the game's momentum shows no sign of slowing any time soon. There is currently a Detective Pikachu event in play, and the movie will likely bring a lot of former players back to the game. There is also the very real possibility of a collaboration between Pokémon GO and Sword & Shield later this year when the Switch games are released. The present and future look bright for Pokémon GO.