Did you think that Pokémon Go fever was over? That it was now a thing of the past? Well, apparently that’s not the case. According to Niantic, the game is experiencing quite a dramatic resurgence lately.
Players tend to be a little conflicted, as far as their opinions on Go… go. The app was a colossal success, as it was predestined to be, given premises alone (catch Pokémons in the real world via GPS tech? sign us all the way up!), but it’s not as simple as that. It’s been controversial from the get-go, as the game led to various accidents as people stepped off the sidewalk and other incidents in the like.
Crucially, it also suffered as a result of some shonky decisions on Niantic’s part. The tracking system, which is central to the whole idea, was super flawed and tweaked many times since the app first released in 2016. But hey, bugs, glitches, and other issues are all in the past now. In the last few months, the team has certainly been working to rectify the game’s issues.
Back in June this year, friends lists and trading were finally added. The Pokémon Go community had been crying out for these essential features since the early days of the release. The team has also promised that PvP battles are in the works, coming ‘soon.’
Granted, these long-awaited features have made their way to the game, and we can take solace in the fact that, hopefully, they’re finally here to stay. These add-ons have certainly attracted players back to Go, and Niantic's recent work has definitely paid off.
According to the team’s latest blog post, the new social connectivity options have revitalized the game. 113 million friend connections have been made worldwide and a staggering 2.2 billion gifts have been sent between them.
Furthermore, in terms of plain usage, they report that the game has seen a 35% increase in active play since May. This could be an excellent lesson for industry developers as a whole: listen to us, give us the features we want, and we will come to you.