Update: Reggie has a message for Nintendo fans.
Nintendo fans, Reggie has a message for all of you. Please take a look. pic.twitter.com/EAhaEl5oEJ— Nintendo of America (@NintendoAmerica) February 21, 2019
Reggie Fils-Aime, Nintendo of America President, is retiring, and Doug Bowser (no relation) will be taking his place.
Reggie has been with Nintendo for 15 years, and spent 13 of those years as President and COO of Nintendo of America. His official last day will be April 15th, two months before E3. It seems unlikely that Reggie will make an appearance at the video games trade show that turned him from a corporate executive into a living meme and geek celebrity. He first appeared at E3 in 2004
“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo, in a press release.
"While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”
Reggie first made a name for himself at Pizza Hut, where he was the Senior Director of National Marketing. While there, Reggie - known for towering over his colleagues whenever he shared the stage with them - launched the Bigfoot Pizza and The Big New Yorker.
While at Nintendo, Reggie became a beloved figure to fans, and happily leaned into his position as a source for countless memes. "My body is ready," he uttered during an infamous E3 presentation for Wii Fit back in 2007. The line has been echoed thousands of times ever since, and by Reggie himself, including in the great E3 2015 Nintendo Direct.
Doug Bowser is currently the Senior Vice President of Sales & Marketing at Nintendo of America. He already leans into the jokes his namesake provides, but whether or not he can garner the amount of goodwill Reggie engendered, only time will tell.