A series of billboards have gone up around San Diego Comic Con as part of a fan movement to convince Warner Bros to release the Director's Cut of Justice League. The billboards and bus stop signs scattered around the San Diego Convention Center demand the "real" 3 1/2 hour cut of the film.
The movement was started by a group of fans who were dissatisfied with the 2017 theatrical release of the film. Snyder exited Justice League during post-production due to a family emergency leaving Joss Whedon to finish directing duties. Supposedly, Whedon's re-shoots changed the tone and plot of the film so significantly that there now exists a longer, totally different version of the film that is more closely in line with Snyder's vision. Fans want to see that cut.
#ReleaseTheSnyderCut began shortly after the release of Justice League when rumors began to spread online about an alternate version of the film. In March, Snyder confirmed the existence of the Director's Cut, saying that it was complete and up to the studio whether it was ever released or not. The revelation added fuel to the fan fire, and led directly to #ProjectComicCon, the sub-movement to get #ReleaseTheSnyderCut as much exposure as possible during the week long fan expo in San Diego.
LEVEL 4 - BUS STOP WRAP #ProjectComicCon is now LIVE @RTSnyderCut @warnerbros @businessinsider @nexuspong @Ray__Porter @ZackSnyder @_DCWorld Situated opposite the San Diego Hall of Justice @nbcsandiego pic.twitter.com/fh8sDB6iUJ— Will Rowlands (@willrowactor) July 15, 2019
The bus stop ad, which reads "Want to see the real 3 1/2 hour untold story of Justice League which featured Darkseid? #ReleaseTheSnyderCut", is covered with quotes from actors that worked on the film like Jason Momoa and Ray Fisher, claiming that the Director's Cut of the film is the far superior version.
One might be skeptical, considering the DCEU films that Snyder DID have creative control over weren't the most well received films either. Both Man of Steel and Batman V. Superman: Dawn of Justice have rotten score on Rotten Tomatoes, with Batman V. Superman sporting an abysmal 28%. Never the less, the fact that Snyder was unable to complete the film himself and that Whedon added scenes that changed the story have been enough to convince fans that the Snyder Cut is worth seeing.
Justice League earned about $650 million worldwide, dramatically under performing for the studio. Warner Bros may not be interested in pouring any more money into the project, despite the goodwill it would earn with fans. Especially, considering DC is supposedly pivoting away from shared universe films to focus on character specific films. For now, fans will just have to wait and see if the Snyder Cut will ever be released.