Roblox is now played by over half of all children in the United States, according to the company. Which seems like a lot.
If you were to judge what game is the most popular just based on Twitch numbers, you'd guess it was Minecraft, Fortnite, GTA V, and Call of Duty. But when it comes to kids and teens under 16, you probably wouldn't have thought of another game that's not even mentioned here: Roblox.
According to the company, Roblox is now played by over half of all children in the united states under the age of 16 with 120 million active monthly users. That blows every other game out of the water.
This news comes from The Verge, which got the figure exclusively from Roblox. They also mentioned a brand new feature that has arrived in Roblox that allows for private servers so kids can host virtual birthday parties while in quarantine.
Called "Party Place," these private servers are currently in beta but are now free to access. These virtual locations are based on the terrain Roblox used to host the One World: Together At Home Virtual Concert last April. Following that concert, developers were then given access to the map in a new initiative called Play Together with access priced at 10 Robux per server (or roughly 12 cents). Now those servers can be provided free by developers on the virtual platform.
Roblox has become a dominant force in gaming over the past few years. The mobile version of the games platform racked up over a billion dollars in revenue late last year with an active monthly user count greater than Minecraft. Earlier this month, new research confirmed that Roblox seems to be the most popular video game in the world according to their internet search histories.
In other Roblox news, the new Build It, Play It challenge will teach developers how to build a mobile game that actually uses in-real-life movement to move a character in-game. The tutorial builds a standard race track and then links it to the phone's sensors to detect movement. More details on the challenge can be found here.