This leaked ad sort of makes it look like Microsoft and Sega are shacking up.

Back in 2018, Microsoft had a bunch of Sega executives over to discuss… something. At the time, rumors speculated that the two companies were discussing a merger, but afterward, nothing seemed to come of it.

Or maybe it just took a lot longer than we expected. Rumors abound that Microsoft and Sega are up to something, and a recently leaked E3 ad makes it seem like a merger is back on the table.

The leak comes courtesy of the SEGABits Twitter page but the link is now dead. Thankfully, AltChar got a screenshot of what appears to be an advertisement for when E3 was still going to happen in June. It shows the Sega and Microsoft logos side-by-side and the slogan “power your dreams” beneath it.

AltChar is reporting that this ad was supposed to signify an announcement for Sega and Microsoft at E3, but now it’s actually going to have an online announcement tomorrow. This just so happens to coincide with the release of Xbox Game Pass in Japan. Coincidence? We don’t think so.

We don’t know if this is a full-blown merger or merely the continuation of a deeper partnership that has been ongoing for years. Luckily, we shouldn’t have to wait long to find out.

Source: SEGABits, AltChar

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