Nintendo seemed to be taking a huge risk in 2018 when they banked the majority of their holiday sales on a single game, but that risk has clearly paid off, as Super Smash Bros. Ultimate has set a new record for the best sales of a console exclusive title within its first month, beating the previous record that was held by Halo: Reach.
The news of Super Smash Bros. Ultimate's success comes from Mat Piscatella of the NPD Group, who has revealed that Super Smash Bros. Ultimate's launch numbers have beaten those of Brawl by around 70%.
THREAD - Led by Super Smash Bros. Ultimate, tracked Dec sales reached $3.4B, +2% vs YA. Nintendo Switch finishes as the year's top HW platform, while Red Dead Redemption 2 is the best-selling game of the year. Here are all the U.S. market highlights from The NPD Group! pic.twitter.com/XxSQfF4Cz9— Mat Piscatella (@MatPiscatella) January 22, 2019
Super Smash Bros. Ultimate's sales in a single month were so high that it managed to become the fifth best-selling game of 2018, even though these numbers don't take digital sales into account.
It isn't just Super Smash Bros. Ultimate that is doing mega business for Nintendo, as Mario Kart 8 Deluxe is now the second best-selling racing game of all time, trailing just behind Mario Kart Wii in terms of numbers.
The Nintendo Switch itself has also seen an incredible amount of success, as the hardware and software numbers are close to beating those of the Nintendo Wii within the same time frame in '09.
Super Smash Bros. Ultimate has done incredibly well for the Nintendo Switch, but the first-party exclusive titles that were released during the system's first year are still selling, with Mario Kart 8 Deluxe selling more copies in the UK in 2018 than it did in 2017.
Games like Super Mario Odyssey and The Legend of Zelda: Breath of the Wild have an amazing attach rare to the Nintendo Switch, which has seen them bringing in even more profit as part of bundles.
Nintendo had an incredible 2018 in terms of sales, but the time has come to prepare for 2019 and right now all we have is a bunch of names. The company really needs to hold a Direct soon in order to better promote the titles due in 2019, in order to prevent Nintendo Switches from gathering dust around the world.
The full accounting of Nintendo's success during the 2018 holiday period will be revealed on January 31st when they release their next financial report to investors.