Sony's peculiar venture into streaming TV is coming to an end. According to recent reports, Sony is shopping around for buyers to take over the money pit that its PlayStation Vue service has become as the costly service has yet to turn a profit. Despite yearly price increases and its popularity among PlayStation users, Sony is looking to wash its hands of the service in the near future.

The report further details that Sony and Bank of America are courting potential buyers, but the circumstances regarding Sony's costly broadcasting deal is making it a hard sell. Sports service FuboTV was in talks with Sony for a brief period, but there is no indicator that the service will be sold despite Sony's efforts to fast track it. There is the possibility that Sony cannot sell the service in its current state, meaning that if it does get sold, the Vue service as we know it will cease to exist.

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Initially offered as a way to expand the PlayStation's media capacities, an incentive that also introduced the forgotten PlayStation TV peripheral, Vue opened up as a competitively priced alternative to traditional TV services. Boasting up to 500,000 subscribers over the life of the service, Sony's costly deal to broadcast cable channels has made supporting the streaming app unfeasible.

While the service has its fans and a strong user base, the writing has been on the wall for some time. The constant price increases went from Vue being a deal to just being another fish in the sea when it comes to streaming TV. With the impending release of Disney+ and cable companies offering competitive streaming packages, Vue is no longer a viable option in its present state.

All things considered, it sounds as if Vue never had a chance and Sony needed it to be as ludicrously successful as the PlayStation just to turn a small profit. If anything, the experimentation with the Vue and the failed PlayStation TV might reiterate to Sony that the PlayStation brand should stick with its bread and butter in gaming for now. It is doubtful to say Sony is shutting its doors on streaming services altogether, but for now, the Vue serves as a costly mistake the company would much sooner forget.

Source: Ars Technica

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