Soulja Boy just won’t leave the world of gaming alone. His recent stint promoting low-cost plug n’ play all-in-one gaming consoles didn’t end all that well, though he's already found his next calling: esports. That’s right, if the tweet he posted on the 20th of February is to be believed, he’s currently gearing up to form a team and break into the world of competitive Apex Legends.
This isn’t the first time he’s proclaimed an interest in digital sports. In late 2018, he announced that he intended to form his own franchise and jump headfirst into the eSports arena. Inspired by Twitch star Ninja, he originally stated that he was looking for players to form teams to play at a competitive level in games like Overwatch, Fortnite, Super Smash Brothers, CS:GO, Gears of War, and many more.
While we’ve heard little from the rapper regarding his plans for esports domination since then, he has now come forward and declared an interest in conquering the Apex Legends competitive sphere. The tweet included a photo of the “Crank That” and “Kiss Me Through The Phone” artist staring at an Apex Legends lobby, a smattering of miscellaneous video game controllers splayed out next to a pile of Xbox One games stacked atop a PS4 Pro on the table before him.
Nobody can say for sure if the rapper plans on competing in these leagues himself, acting as a coach or manager, or simply investing some funds in a team. He definitely seems avid about gaming culture, though, so it may be that he’s willing to go toe to toe with some of the world’s best battle royale players. Ninja recently won the first official Apex Legends tournament, of course, so he’ll be up against some stiff, experienced competition.
In reality, all of this is beside the point, as this move seems to be an attempt for the rapper to distance himself from his failure to launch in the video game console market. Purchasing gray-market knock-off consoles en masse, quadrupling the price, and then marketing them as your own system is a shady move—so much so that it got him in legal trouble with Nintendo. Hopefully, he isn’t planning on entering any Apex Legends tournaments with the SouljaGame console. Were he still selling it, he would almost certainly be advertising the game to run on his system, which we all know it couldn’t.