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New Study Shows That Men Rely On Gaming Influencers To Make Decisions

Probably why streamers get paid whopping amounts just to play and tweet about new games.

Publication of a recent study shows that most men depend on gaming savants around the internet to make decisions when it comes to picking up a new game.

Before we go any further, we'd just like to highlight the fact that said study claims 46 percent of all gamers are women. Who would have thought, right!?

Anyhoo, the analysis conducted by market intelligence firm Newzoo, discovered that women mostly find new games through social media connections while men rather look to authoritative sources.

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via newzoo.com

A survey consisting of 8,000 invitation-only subjects came up with the following data: 45 percent of women come across new titles through friends and family, and 20 percent through social networks. Men, on the other hand, are 35 and 16 percent in the above respects but 29 percent become interested in new games through online video channels while 19 percent use review sites.

Where female gamers are concerned, 16 percent get their info from video resources and only 13 percent depend on sites offering reviews.

This seems to be right on par with most things. Males are more prone to seeking expert advice when they need to get or fix something while women conduct their business on a more social front, seeking opinions from peers or combing through female experiences they can view or read up on.

When it came to gameplay preference, the study found that men are more likely to get games that allow them to complete objectives and pursue goals. Titles calling for strategy, offering player progression and exploring worlds are particularly attractive too. Women were more interested in games that are easy to pick up and play.

via newzoo.com

The above was determined via stats showing that the three most common games men played in the last three months were Call of Duty, Grand Theft Auto and Super Mario. The top three played by women over the same period were Candy Crush, Super Mario and The Sims.

There were also differences over the aspects of gameplay that matter more, with both men and women showing interest in all categories. The biggest gap, though, was only 13 percent as 50 percent of the study's males were more keen on exploring worlds and storylines as opposed to 37 percent of the women.

Source: Newzoo

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