The Simpsons is one of the most recognized brands in the world. You can go practically anywhere on the planet and almost every man, woman, and child will know who the family of 742 Evergreen Terrace and majority of Springfield residents are. The TV show has been running for over thirty years, and episodes are still being churned out today.
Combine the unique media longevity, immense popularity, and appeal to pretty much every single demographic out there, and the merchandise range on a brand with a global scope like The Simpsons is astronomical. It's up there with the likes of Star Wars, Harry Potter, and Pokémon with a fan-base age ranging from 8 to 80.
It's no surprise then since being around for such a long time has caused some weird and wonderful items to pop up, both official and unofficial. As a side note, if anyone knows where to get The Simpsons chocolate cookies I had as a kid (which I know were real but Google denies their existence), I'd be most grateful.
My own nostalgic ventures aside, it was eye-opening to see how coveted these items are, and they all fetch a pretty penny on the market, especially among avid fans who are looking to complete collections and series of figures.
30 Stretch Homer ($50-$75)
Anyone who's familiar with the toy Stretch Armstrong will immediately be able to tell where this semi-nude, spaghetti-limb Homer toy got its inspiration from.
For those not acquainted with Armstrong and his flexible ways, the purpose of the toy is to get two people to pull on it and have a makeshift game of tug of war (or in most cases, attempt to destroy the toy by elongating it to the point of destruction).
A Stretch Homer isn't ridiculously hard to find for the most part, but can be a bit pricey for something that may only keep the kids content for most of Christmas morning.
29 Remote Control Family Car ($60-$80)
I don't know about you, but when I was a little kid, I thought that the literal king of toys was the remote control car.
Being a kid that grew up in the 1990s, it made sense then that one of the coolest things available was a Simpsons Remote Control car.
The toy features the classic family sedan with Homer reaching for a doughnut (dangled by Bart), Marge and the kids leaning out of the sunroof, Santa's Little Helper relaxing in the back and Grampa yelling out the trunk.
This interactive plaything won't set you back that much, but you'll struggle to come across one unless you get lucky at a local comic con or yard sale.
28 World Of Springfield - Duffman Figure With Moe's Tavern ($100-$200)
World of Springfield was the name given to the toy line for The Simpsons that was released by Playmate Toys from 1999 to 2004. The range encompassed over 200 standard figures, 40 interactive environments/dioramas, and three non-interactive playsets.
While certain figures hold high value, characters with interactive environments have top tier collector prestige.
The Duffman figure, complete with an interactive Moe's Tavern, is a particularly rare commodity among these collectables, and can set you back anywhere from $100-$200 depending on the seller and condition.
27 Dr. Doom Bart Figure ($130-$160)
Now I should make it clear, this is an unofficial toy that is not endorsed by The Simpsons or 20th Century Fox in any way. However, it's still pretty damn cool.
Iconoclast provide their own line of unique, fan-art inspired toys, and happen to sport a range of unique Bart Simpson variants that are influenced by other stylistic and pop culture elements.
You can also get Rattboy Bart and Moleman Bart to name but a few, but Dr. Doom Bart looks pretty awesome (check out that cape) and can cost you around $150.
26 Bearbrick 1000% Homer Figure ($150-$400)
This one probably not to everybody's taste, but each to their own.
This animal-Homer fusion toy was created by Medicom Toy Incorporated and is known as the Bearbrick Homer. Bearbrick are a Japanese toy manufacturer (owned by Medicom Toy Inc) that adapt various popular figures like Garfield and Pennywise with a look that has bear-like ears and resembles a Lego type aesthetic.
This Homer was created by collaborating with various artists to create these models, and the "1000%" aspect references the height of the figure, in this case, 70cm.
Tracking down this elusive toy outside of Japan is quite a feat, and the prices can get up to some ridiculous amounts.
25 Simpsons Monopoly ($100-$150)
While a lot of Simpsons merchandise can be put into the category of a simple re-skin of an existing product, Simpsons Monopoly has some nice little touches to it that make it more than just the age-old board game with the Simpsons name slapped on it.
The board reflects Springfield and its colorful hot-spots, from the robotic deathtrap of Itchy and Scratchy Land to the 8-bit chimes of Noiseland Video Arcade. You also have Lyle Lanley's Monorail stations replacing the standard train stations (including North Haverbrook!)
The player tokens/counters also offer a Simpsons twist on the classic Monopoly pieces: Bart in the Monopoly car, Kang (or Kodos, it's not quite clear), and Santa's Little Helper replaces the Scottish Terrier token.
24 Pin Pal Moe Figure ($70-$90)
Another subset of figures under the World of Springfield umbrella was the line of Toyfare Magazine exclusive figures, which could only be acquired through the publication's mail-in offers.
Released in December 2001, Pin Pal Moe was the last Toyfare figure to be produced.
Whether it was savvy business sense to lean on the compulsion of collectors or just sheer happenstance, Pin Pal Moe was the last Team Homer figure to be released and was only available through the previously detailed method, forcing the hand of many Simpsons fans to send away to complete their set.
Pin Pal Moe sits alongside Glow-in-the-Dark (Radioactive) Homer as one of the rarest Toyfare figures around.
23 Talking Family Car ($50-$100)
Unfortunately, this vehicle isn't controllable like the previously mentioned RC car, but its an equally rare item that any fan would welcome into their collection.
While the paint job of the car isn't quite the shade of pink Homer's automobile is known for, the toy features the whole Simpson family, and pressing the hood of the car activates dialogue scenes from the show that take place in the car.
While it isn't the most surprising toy in The Simpsons universe, it still features comical audio and a respectable level of attention to detail.
22 World Of Springfield - Donut Head Homer Figure ($120-$180)
This figure depicts Homer with his cursed, doughnut-shaped head from the Treehouse of Horror mini-story "The Devil and Homer Simpson."
This figure can actually be acquired through alternative means: it was actually part of the Treehouse of Horror 3 Set that came with other characters from that episode like Witch Marge in an interactive environment, in this case, the "Ironic Punishment Division.".
This standalone figure was only sold to specific suppliers in the United Kingdom and required you to buy two regular figures for every exclusive or limited edition figure that you wanted, making it sealed behind a paywall. Sneaky.
21 C.C. Lemon Lunch Box ($250-$300)
Okay, so it looks a little goofy now, but if you strolled into school and pulled your baloney sandwiches out of this bad boy, you'd be king of the playground.
To elaborate on the slightly odd name, C.C. Lemon is a soft drink sold in Japan, and from 2000 to 2002, The Simpsons was used to promote the beverage with a handful of animated shorts that centered around the zesty lemon liquid.
It's reported that there were only 1000 of these lunchboxes ever produced.
What I can tell from some internet excavating is that this metallic meal vessel was only available in Japan, wasn't actually sold through retail, and instead was a promotional giveaway prize sponsored by Suntory.
20 World Of Springfield - Stephen Hawking Figure ($100-$140)
Playmate's World of Springfield range also has a line of figures dedicated to the celebrities who have made an appearance on the famous television show. Leonard Nimoy, Bret Hart, Hugh Hefner, and The Who have all been immortalized in 5-inch tall toy form.
Among the most scarce figures around is the model of the late Dr. Stephen Hawking, part of the thirteenth wave of toys from 2003.
"The Hawk" comes with his elaborate flying wheelchair that he uses to get around in the episode in which he stars, and features a removable propeller, rockets, boxing glove, and is topped off with a classic beer mug.
19 Homersapien ($100)
Have you ever looked at Homer Simpson and thought "He's okay, but I'd really like him to look like a Handyman from Bioshock Infinite"?
If you get yourself the robotic toy that is the "Homersapien," you can own just that.
Meant to be an interactive humanoid companion, this strange toy Homer can be commanded and controlled to perform moving actions and respond verbally so you can have "conversations" with it.
This unusual collectible isn't too hard to find, but getting it with a working remote, in the box will cost you some coin.
18 Itchy and Scratchy Penny Skateboard ($80-$100)
I think it's ironic that for all the fighting and biting that Itchy and Scratchy do, it's actually Poochie who was the chief skater of the three animals.
Excusing my extremely nerd-centric Simpsons humor, this four-wheeled Tony Hawk transporter comes from Penny Skateboards, the Australian founded skateboarding company.
This is potentially the rarest design of the Penny X Simpsons series.
Ralph, Mr. Burns, El Barto, and Otto are all alternative choices.
17 Simpsons Family Christmas Set ($100-$120)
Due to the volume contained within the product itself, sets like the Collector's Set and interactive environments are naturally worth more than a standalone figure. Make these sets exclusive to certain sources, and their value gets a hefty shot in the arm.
The Simpsons Family Christmas Set was unique to Toys 'R' Us along with ten other playsets from 2000 to 2003.
You may be able to hunt down these figures separately from individual sources, but finding a sealed, good condition and complete collection of this holiday variant of Springfield's favorite family is a tough quest.
16 World of Springfield - The Collector Figure (UK Exclusive) ($150-$200)
Like fellow ToH alumni Donut Head Homer, this figure was also part of a Toys 'R' Us exclusive, namely the Treehouse of Horror 4 Set that included Xena actress Lucy Lawless, Stretch Dude, and Clobber Girl, all set within the Underground Lair environment.
Being confined to the shores of just one country allowed Comic Book Guy's (AKA Jeff Albertson's) alter ego to skyrocket in price, with sellers charging anywhere from $100+, with much higher prices for sealed versions.
15 "Bartksy" Figure ($300)
Like the Fantastic Four style villain that showed up on this list previously, this version of Bart is an unofficial creation, but a rare and cool one nonetheless.
Bartksy is a parody of the infamous graffiti artist Banksy, created by the artists at Kalaka Toys, an Argentina based toy manufacturer.
While unofficial or "bootleg" toys might make purist collectors shy away, the fact that these toys aren't mass produced makes them incredibly hard to come by, allowing their market value to easily pass into the three, four, and five hundred dollar mark.
14 World of Springfield - Town Square Play Set ($100-$300)
As every Springfieldian knows, "A noble play set, embiggens the smallest man."
I may have been paraphrasing a touch, but this scene was taken from the episode The Telltale Head where Bart saws off the Jebediah Springfield statue head (which is removable in this set) and the Town Square playset was the final wave playset (number sixteen) to be released.
This set has the ability to interact with a number of other figures, and its price range can go from a respectable $100 up to a weighty $300.
13 25 Piece Collector's Set (Series 1, 2, and 3) ($120-$150)
The 25 piece collector's set is a gold mine for the Simpsons memorabilia aficionado. It contains models from themed figures over three "series", with another set containing series 4, 5, and 6 that is equally as sought after.
The set also contains an exclusive Golden Homer figurine that only comes in this package.
While the counterpart series set offers more unique figures like Radioactive Man and Teenage Homer/Marge, this collection represents a more classic cast of characters with a few special appearances from Krusty's ensemble like Corporal Punishment and Tina Ballerina.
12 Krusty The Clown Funko Pop ($500-$600)
I'm going to go right ahead and say I don't really get Funko Pop, but some people obviously do, and they've done a heck of a job cultivating a huge collection of figures from the many avenues of pop culture.
For those that don't know, Funko is a company that makes themed figures, clothing, and bobbleheads based on licenses like Dragon Ball Z and Yu-Gi-Oh! With regards to The Simpsons line, you can also get Homer, Bart, and Marge.
Other than collector fandom madness and the fact it's no longer sold by the official site, there doesn't seem to be a prime reason why the Krusty figure is so expensive.
11 Bendable Mega Set ($250-$280)
Similar to the 25 Piece Collector's Set, these floppy figures were released to celebrate The Simpsons reaching 25 wonderful years of comedy goodness.
Each line of the figures is themed (as most are sets are), with Power Plant employees, a zombie Simpsons family and an elementary school set (complete with snake-ingested-Milhouse).
The figures themselves don't have any special or amazing features like voice chips or detailed accessories, but a complete set of these limited edition toys can reach up to nearly $300 in value.
10 Lego Simpsons House ($150-$400)
The day the marketing guy at Lego said "Why don't we just make sets from licenses?" the Danish block builders have just been raking it in.
Premium Lego sets like the Millennium Falcon and Hogwarts Castle are sold for crazy money, and they can be found without too much effort. Take this faithful recreation of the Simpsons residence plus six minifigures and various props, add in the fact that its a retired official product and you've got one truly pricey model.
Composed of over 2500 bricks, this incredibly detailed Lego set is a real triumph, and you can also get a Lego Kwik-E-Mart set that goes for similar sums of money.
9 Tiger Electronics LCD Game Watch ($100-$120)
In the midst of the 90s, the world was in full Simpsons fever. The show was rapidly building steam and was on its way to becoming one of the dominant pop cultural influences of the decade. Combine this with the rise and advancements video games and gaming as a whole made during the 90s, and it was a natural matchup waiting to happen.
Tiger Electronics flooded the market with a number of handheld electronic game devices under various popular licenses, and The Simpsons brand was a champion of its product line.
This wrist-strapped game had you playing as Bart trying to slingshot rocks at Homer to knock over his paint cans while he was busy painting the Simpson home, and features 9 stages of increasing challenge.
The only thing it doesn't do is tell time.
8 Krusty The Clown Jack-In-The-Box ($30-$80)
Yes. Those are his eyes, and they are creepy.
There are no real frills to this toy: you twist the crank, music plays and Krusty pops out to say "Who do you love?" (which I'm fairly sure was a catchphrase that was only used in one episode.)
This Krusty-in-the-box isn't that expensive since its such an outdated toy that it literally predates the invention of flight, but its a nice little oddity that can snugly sit within a collection.
7 Bart's Nightmare Video Game (Sega Genesis) ($50-$500)
Not wanting to let Tiger Electronics have every slice of The Simpsons' pie, many software developers took The Simpsons name and capitalised on its popularity with a number of video games for home consoles at that time.
Developed by Sculptured Software (and also released on the Super Nintendo), the Bart's Nightmare plot unfolds by having Bart fall asleep while doing his homework and have to navigate through surreal worlds and odd mini-games to retrieve the pages of his homework within his dreams.
Video games have a tendency to vary greatly in price, usually depending on if they include the box and/or manual (I actually write game manuals, manuals are dope) or if they're on a specific platform. In this case, Bart's Nightmare on the SNES is pretty common, as is the Mega Drive version, but a sealed pristine Genesis version can go for as much as 500 big ones.
6 Bart Simpson "Save Blinky" Toy ($500-$1000)
This environmentally conscious iteration of Bart features him sporting an unusual colour pallet (green shorts and white shoes), a t-shirt advocating the protection of Blinky the three-eyed fish, and has something of a cult and mythical status.
This toy came way before Playmate became the official producer of Simpsons toys with this model being created by Mattel, and was only available by purchasing three other Simpsons toys and sending proof of purchase along with a unique certificate to Mattel via mail order.
It's reported that only three of these toys remain in existence, with one apparently having two left arms, making it treasured gem for all the wrong reasons.
5 Simpsons Burger King Talking Watches ($10-$70)
Until I started writing this, I had no idea how many fast food Simpsons toys there actually were, but Burger King, Subway and KFC have all had Simpsons based products that have accompanied their kids meals.
Focusing on Burger King's toys, of which there's been Halloween toys, soccer statues, wind-up toys, and plushes, November 2002 brought in a collection of talking watches.
The line included watches featuring Homer, Bart, Krusty, and the Simpsons family. A simple button push would sound off unique phrases with every watch, and the promotion also featured special BK cups that came with King Size meals.
4 Simpsons World: The Ultimate Episode Guide ($100-$120)
The Simpsons books are something of a more quaint and subtle treat. While they don't offer the glee and titillation that the talking action figures or video games do, they provide insightful knowledge into each episode, and a sizeable nugget of trivia or two to impress your fellow fanatics with.
Simpsons World: The Ultimate Episode Guide gives a synopsis of each episode, and provides encyclopedic knowledge to those who seek it.
Similar to having a condensed DVD commentary but in literary form, this book is a neat document of one of the most accomplished animated shows in TV history.
3 Homer Magic Gumball Machine ($90-$120)
I had one of these as a kid, and am now cursing myself for getting rid of it.
Two variants of these candy dispensing machines exist, both of which are made by the The Original Magic M Gumball Company.
You can get Homer clinging on the top for dear life or a smaller version with scene of Homer relaxing with a box of doughnuts and an open can of toxic waste.
Production of these units stopped a while ago, so they're difficult to find outside of auction and collector sites. On the plus side, you can fill it with whatever sweet sweets you want.
2 Simpsons Footprint Fine Art Homer & Marge Statue ($130-$170)
They may not doing anything, but man do they look pretty.
Made by The Footprints Company, this model of Homer carrying Marge in his arms is taken from the ending scene of the series one episode "Life in the Fast Lane" (which is a parody of a scene from An Officer and a Gentleman in itself).
The Footprints Company also make standalone figure models, as well as a couch gag scene and Bart and Homer's soapbox construction process.
Footprints statues rarity mean that a "standard" Lisa can cost $150, whereas a Radioactive Man scene can be nearer the $500 mark.
1 The Simpsons Game Arcade Cabinet ($3,000-$4,000)
Now this holds a special place in my heart, as I discovered this game on a seaside holiday in the UK during the 90s and played it every day, costing my parents around £40 (and I couldn't even reach the START button.)
The game tells the story of Waylon Smithers (and proxy Mr. Burns) taking Maggie and the family's journey to get her back safe and sound, with the gameplay being in the beat 'em up style like Streets of Rage and Double Dragon.
Those who managed to snag it before it was removed from the Xbox Live Arcade would have got a copy of the game itself for a mere £5/$7, but owning the machine itself is a whole other world of collection euphoria.
Depending on the level of refurbishment its undergone, a full cab can easily cost over $3000.