The Simpsons is one of the most recognized brands in the world. The TV show has been running for over thirty years, and episodes are still being churned out today. Combine the unique media longevity, immense popularity, and appeal to pretty much every single demographic out there, and the merchandise range on a brand with a global scope like The Simpsons is astronomical. It's up there with the likes of Star Wars, Harry Potter, and Pokémon with a fan-base age ranging from 8 to 80.

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Although one wouldn't immediately think of The Simpsons collectibles when considering action figures and kids' toys, there are a surprising amount of them floating around. Unfortunately, a lot of them are rare and can cost quite a pretty penny. Here's a look at some of the rare Simpsons toys available and how much they normally sell for.

Updated June 25, 2021 by Russ Boswell: The Simpsons continue to stride towards and through television history, with the show still running fairly strong in 2021. It may not be captivating audiences as much as it was back in the 90s but there's still a lot of Simpsons faithful out there that tune in each season. 

Toy companies and merchandisers aren't cranking out Simpsons collectibles like they used to, making a lot of the items on this list even more sought after. To better understand what the current Simpsons Toy landscape looks like, this Simpsons Collectibles Price Guide has been updated to reflect current prices and offers more information concerning these expensive items.

23 Talking Family Car ($80)

While the paint job of the car isn't quite the shade of pink Homer's automobile is known for, the toy features the whole Simpson family, and pressing the hood of the car activates dialogue scenes from the show that take place in the car.

While it isn't the most surprising toy in The Simpsons universe, it still features comical audio and a respectable level of attention to detail.

22 World Of Springfield - Duffman Figure With Moe's Tavern ($80)

World of Springfield was the name given to the toy line for The Simpsons that was released by Playmate Toys from 1999 to 2004. The range encompassed over 200 standard figures, 40 interactive environments/dioramas, and three non-interactive playsets.

While certain figures hold high value, characters with interactive environments have top-tier collector prestige.

The Duffman figure, complete with an interactive Moe's Tavern, is a particularly rare commodity among these collectibles.

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20 World Of Springfield - Stephen Hawking Figure ($85)

Playmate's World of Springfield range also has a line of figures dedicated to the celebrities who have made an appearance on the famous television show. Leonard Nimoy, Bret Hart, Hugh Hefner, and The Who have all been immortalized in 5-inch tall toy form.

Among the most scarce figures around is the model of the late Dr. Stephen Hawking, part of the thirteenth wave of toys from 2003. "The Hawk" comes with his elaborate flying wheelchair that he uses to get around in the episode in which he stars, and features a removable propeller, rockets, boxing glove, and is topped off with a classic beer mug.

19 Homer Magic Gumball Machine ($100)

Two variants of these candy dispensing machines exist, both of which are made by The Original Magic M Gumball Company.

Collectors can get Homer clinging on the top for dear life or a smaller version with scene of Homer relaxing with a box of doughnuts and an open can of toxic waste. Production of these units stopped a while ago, so they're difficult to find outside of auction and collector sites. On the plus side, it can be filled with a variety of sweets.

18 Stretch Homer ($100+)

Anyone who's familiar with the toy Stretch Armstrong will immediately be able to tell where this spaghetti-limb Homer toy got its inspiration from.

For those not acquainted with Armstrong and his flexible ways, the purpose of the toy is to get two people to pull on it and have a makeshift game of tug of war (or in most cases, attempt to destroy the toy by elongating it to the point of destruction).

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A Stretch Homer is difficult to find nowadays and can be a bit pricey for something that may only keep the kids content for most of Christmas morning.

17 Tiger Electronics LCD Game Watch ($120)

In the midst of the 90s, the world was in full Simpsons fever. The show was rapidly building steam and was on its way to becoming one of the dominant pop cultural influences of the decade. Combine this with the rise and advancements video games and gaming as a whole made during the 90s, and it was a natural matchup waiting to happen.

Tiger Electronics flooded the market with a number of handheld electronic game devices under various popular licenses, and The Simpsons brand was a champion of its product line.

This wrist-strapped game had you playing as Bart trying to slingshot rocks at Homer to knock over his paint cans while he was busy painting the Simpson home, and features 9 stages of increasing challenge.

16 C.C. Lemon Lunch Box ($120)

To elaborate on the slightly odd name, C.C. Lemon is a soft drink sold in Japan, and from 2000 to 2002, The Simpsons was used to promote the beverage with a handful of animated shorts that centered around the zesty lemon liquid. It's reported that there were only 1000 of these lunchboxes ever produced.

It seems that this metallic meal vessel was only available in Japan, wasn't actually sold through retail, and instead was a promotional giveaway prize sponsored by Suntory.

15 Remote Control Family Car ($140)

 

This awesome toy features the classic family sedan with Homer reaching for a doughnut (dangled by Bart), Marge and the kids leaning out of the sunroof, Santa's Little Helper relaxing in the back, and Grampa yelling out of the trunk.

This interactive plaything won't set anyone back too much, but they'll struggle to come across one unless they get lucky at a local Comic Con or yard sale.

14 Homersapien ($150)

Meant to be an interactive humanoid companion, this strange toy Homer can be commanded and controlled to perform moving actions and respond verbally so people can have "conversations" with it.

This unusual collectible isn't too hard to find, but getting it with a working remote, in the box will cost some coin.

13 Simpsons Footprint Fine Art Homer & Marge Statue ($150)

Made by The Footprints Company, this model of Homer carrying Marge in his arms is taken from the ending scene of the series one episode "Life in the Fast Lane" (which is a parody of a scene from An Officer and a Gentleman in itself).

The Footprints Company also make standalone figure models, as well as a couch gag scene and Bart and Homer's soapbox construction process. Footprints statues' rarity mean that a "standard" Lisa can cost $150, whereas a Radioactive Man scene can be nearer the $500 mark.

12 Simpsons Monopoly ($150)

While a lot of Simpsons merchandise can be put into the category of a simple re-skin of an existing product, Simpsons Monopoly has some nice little touches to it that make it more than just the age-old board game with the Simpsons name slapped on it.

The board reflects Springfield and its colorful hot-spots, from the robotic deathtrap of Itchy and Scratchy Land to the 8-bit chimes of Noiseland Video Arcade. There's also Lyle Lanley's Monorail stations replacing the standard train stations (including North Haverbrook!)

The player tokens/counters also offer a Simpsons twist on the classic Monopoly pieces: Bart in the Monopoly car, Kang (or Kodos, it's not quite clear), and Santa's Little Helper replaces the Scottish Terrier token.

Thankfully this game was re-released, so newer versions can be had for less.

11 Itchy and Scratchy Penny Skateboard ($120-$150)

It's ironic that for all the fighting and biting that Itchy and Scratchy do, it's actually Poochie who was the chief skater of the three animals. Excusing the extremely nerd-centric Simpsons humor, this four-wheeled Tony Hawk transporter comes from Penny Skateboards, the Australian-founded skateboarding company.

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This is potentially the rarest design of the Penny X Simpsons series. Ralph, Mr. Burns, El Barto, and Otto are all alternative choices.

10 Simpsons Family Christmas Set ($150)

Due to the volume contained within the product itself, sets like the Collector's Set and interactive environments are naturally worth more than a standalone figure. Make these sets exclusive to certain sources, and their value gets a hefty shot in the arm.

The Simpsons Family Christmas Set was unique to Toys 'R' Us along with ten other playsets from 2000 to 2003. Finding a sealed, good condition and complete collection of this holiday variant of Springfield's favorite family is a tough quest.

9 World of Springfield - The Collector Figure (UK Exclusive) ($150+)

Like fellow ToH alumni Donut Head Homer, this figure was also part of a Toys 'R' Us exclusive, namely the Treehouse of Horror 4 Set that included Xena actress Lucy Lawless, Stretch Dude, and Clobber Girl, all set within the Underground Lair environment.

Being confined to the shores of just one country allowed Comic Book Guy's (AKA Jeff Albertson's) alter ego to skyrocket in price, with sellers charging anywhere from $100+, with much higher prices for sealed versions.

8 25 Piece Collector's Set (Series 1, 2, and 3) ($150+)

The 25 piece collector's set is a gold mine for the Simpsons memorabilia aficionado. It contains models from themed figures over three "series," with another set containing series 4, 5, and 6 that is equally as sought after. The set also contains an exclusive Golden Homer figurine that only comes in this package.

While the counterpart series set offers more unique figures like Radioactive Man and Teenage Homer/Marge, this collection represents a more classic cast of characters with a few special appearances from Krusty's ensemble like Corporal Punishment and Tina Ballerina.

7 World Of Springfield - Donut Head Homer Figure ($200)

This figure depicts Homer with his cursed, doughnut-shaped head from the Treehouse of Horror mini-story "The Devil and Homer Simpson."

This figure can actually be acquired through alternative means: it was actually part of the Treehouse of Horror 3 Set that came with other characters from that episode like Witch Marge in an interactive environment, in this case, the "Ironic Punishment Division.".

This standalone figure was only sold to specific suppliers in the United Kingdom and required you to buy two regular figures for every exclusive or limited edition figure that you wanted, making it sealed behind a paywall. Sneaky.

6 Bendable Mega Set ($350)

Similar to the 25 Piece Collector's Set, these floppy figures were released to celebrate The Simpsons reaching 25 wonderful years of comedy goodness.

Each line of the figures is themed (as most are sets are), with Power Plant employees, a zombie Simpsons family and an elementary school set (complete with snake-ingested-Milhouse).

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The figures themselves don't have any special or amazing features like voice chips or detailed accessories, but a complete set of these limited edition toys can reach up to nearly $350 in value.

5 Lego Simpsons House ($480)

Premium Lego sets like the Millennium Falcon and Hogwarts Castle are sold for crazy money, and they can be found without too much effort. Take this faithful recreation of the Simpsons residence plus six Minifigures and various props, add in the fact that it's a retired official product and you've got one truly pricey model.

Composed of over 2500 bricks, this incredibly detailed Lego set is a real triumph, and you can also get a Lego Kwik-E-Mart set that goes for similar sums of money.

4 World of Springfield - Town Square Play Set ($500)

This scene was taken from the episode The Telltale Head, where Bart saws off the Jebediah Springfield statue head (which is removable in this set) and the Town Square playset was the final wave playset (number sixteen) to be released.

This set has the ability to interact with a number of other figures, and its price range can top $500, if you can manage to find one.