Video game marketing is tricky. You’re trying to appeal to the mass of gamers while showing your games and people who enjoy playing them. Sometimes, video game companies take things a little too far. This has happened with Sony, Nintendo, Microsoft and several smaller gaming companies.
Sony held a special party to promote their God of War II release and included a dead goat in the mix. Splinter Cell: Conviction featured a strange marketing campaign where a man entered a bar with a gun. The PSP White Model was released with a completely racist advertising campaign. The original Mega Man box art represented nothing the game was actually about. EA held a fake protest for Dante’s Inferno. Xbox One announced some pretty interesting requirements for their next-gen system. The makers of Skyrim used their unique release date to create a crazy situation. The Hitman franchise released a Facebook app that allowed you to virtually kill off friends. THQ thought it would be a good idea to release hundreds of red balloons for a war game. The Wii U ads were notoriously bad and geared only towards young children. There was once a Resident Evil butcher shop which featured fake human body parts. Dead Space 2 used the cliché of horrified mothers to present their game. N-Gage wasn’t only a big flop, but it exploited women at the same time! Free gas is a great promotion until you cause widespread traffic issues. Acclaim decided to promote Shadowman 2 with ads on actual graves. Watch to see the WORST marketing fails in history.